We really didn't need another lovie - security blanket - plush lamb in our line-up.
But then we started hearing from the kids... they loved them. (Every new product gets kid tested by our staff's children.)
They were fascinated by the blanket hidden inside the lamb.
Open the velcro™ take out the blanket.
Fold up the blanket hide it back inside the lamb's secret tummy pocket.
The fact that the lamb was cute - of course they loved that too, but...
Kids get lots of cute stuffed animals.
But stuffed animals they could 'unstuff?' Without ruining them? And especially not get in trouble for taking them apart?? That's the magic ingredient that make these so popular.
PS: A few even came back with other little trinkets hidden in the Lamb! That secret pocket sure has an immense appeal to children!
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